Cheat Sheet: Choosing the Right Structure for Your Rewards Program

Rewards and incentives are a great way to boost your marketing campaigns and engagement. But should you use instant rewards, sweepstakes, or points-to-rewards?

Decide which rewards program is right for you


Use our cheat sheet to determine which type of rewards program is best to achieve your goals, whatever they may be — bringing in more leads, collecting customer feedback, encouraging webinar attendance, or generating brand loyalty. It compares instant rewards, sweepstakes, and points by exploring:

  • What results they can bring
  • How they fit into your budget
  • The unique advantages of each
  • Any challenges they create
  • Their best use cases
When it comes to market research, getting respondents to complete surveys can be a struggle. With dozens of businesses asking for feedback daily, how can you design your survey to stand out from the crowd and encourage and maximize responses?