[45-Min On-Demand Webinar]
Martech Ecosystems: A Treasure Trove of Innovative Apps
There are over 10,000 marketing technology apps available today. They offer marketers myriad specialized capabilities for every channel, tactic, and touchpoint imaginable. And as new technologies emerge and customer expectations evolve, new martech start-ups continually arise to address them.
But for marketers to harness the value of these apps, they need them to integrate with the rest of their martech stack. This has led to the rise of ecosystems around the major martech platforms, such as Adobe, HubSpot, Microsoft, and Oracle. Most specialized apps now include integrations to one or more of these platforms, enabling marketers to easily plug them into their core martech systems — no custom development work required.
Watch BHN Rewards’ guest speaker, martech expert and HubSpot VP Scott Brinker, to get a tour of innovative, specialized apps that are now available in these martech ecosystems and learn what new capabilities you can add to your stack, often with just a few clicks.
